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A correct brand strategy is the soul of a brand and integral to brand success. Brand strategy can make or break a brand. It involves researching and testing the right consumer emotional connect for the brand,(the emotion around which this brand will be built), creating a memorable brand idea (positioning), deciding the placement and media through which it will be promoted. FOJ can devise the complete brand strategy that will minimize the go to market risk for marketers and save precious time and resources.

Your brand is the personality and promise of your company. Branding is much more than establishing an icon or a tagline, it creates the face and voice of a company, drives communication strategies, and more. Companies are always evolving their brand strategies as the digital marketplace develops and changes, so make sure yours is up-to-date!